Pitti Bimbo 92 is now online on Pitti Connect

Until the beginning of April, discover the new international kidswear collections, editorial content, special projects, and events.
Until April 5th, 2021, Pitti Immagine presents the new edition of the trade fair dedicated to childrenswear, online on Pitti Connect.

For over two months, a selection of international brands will present the new autumn-winter 2021 collections to buyers and journalists who follow the Pitti Immagine fair at each edition. The digital launch of the show dedicated to children's fashion comes two weeks after the opening of Pitti Uomo, which has so far recorded important numbers both in terms of visits from buyers and of brand pages viewed.

This edition will feature live streaming events and meetings, to go deeper into a series of themes and focus on specific business realities. Among the protagonists in the program: GIMEL, the company that produces and distributes brands such as Ermanno Scervino, Dondup, Elisabetta Franchi, La Martina, Le Petit Coco, Philosophy by Lorenzo Serafini and from this season Add; PETIT BATEAU, and DOLCE & GABBANA.

Editorial content will also play a key role, with the involvement of many names from the children’s universe that will enliven the show with insights into its sections, its protagonists, and the new collections. The Editorials’ lifestyle proposals, the Walk Throughs style itineraries, and the top buyers’ selections from the most exciting collections at the fair for the Buyers Selects series are all back, together with new, original special features, scouting projects, and collaborations.

"Starting from today, Pitti Connect will be populated with the new collections of children's fashion brands that follow us from edition to edition, and who have believed in our efforts also this season: the goal is to reach out to around 250 brands in the coming weeks - says Agostino Poletto, general manager of Pitti Immagine. "With the Connect platform, on which we have fully committed in recent months to enhance the phase of ordering and navigation experience, we now want to guide through our exhibitors, putting them in touch with international buyers, working with them side by side. Digital will be increasingly used for the presentation of fashion collections, and children's fashion companies are equipping themselves with important investments, creating quality content capable of promoting the novelties and philosophy of the brands. And also for Pitti Bimbo we have paid great attention to the editorial schedule, with a program of digital events - some in live streaming with a group of important companies dedicated to childrenswear - and formats that will animate our online Billboard: an important tool to discover the brands, the collections, guide buyers and press in the in-depth work of the coming weeks. This digital edition of Pitti Bimbo will also enhance research in kidswear, giving space to that range of small brands that look into great stylistic and product innovation, and which for several seasons have become a reference point for the show ".

"Junior clothing in Italy in 2020 contained the losses due to the health emergency - adds Raffaello Napoleone, CEO of Pitti Immagine - with a drop that was less severe than in the adult clothing sector. The fact that children's clothing stores were able to remain open even during the lockdown contributed to making the sector more dynamic. We are confident that the situation will improve in the coming months, and we are waiting to return to physically fairs ".